Festivals and events offer a wide range of sponsorship assets that can be used for a number of marketing, sales and corporate relations activities. SponsorFest lets you select from a master list of over a hundred sponsorship assets that you can organize specifically for your program goals. Here are some examples:
| Marketing |
Product Introduction
Festivals and events provide a full set of media assets (print, banners, radio, newspaper, TV, Internet, and out-of-home) at the event that can be coupled with booths and roaming rights for distributing samples. They also provide a place for demonstrating your products and services to attendees.
Product promotion
For existing products and services, festivals and events provide a broad range of media elements (print, banners, radio, newspaper, TV, Internet, and out of home) that can be integrated with a presence at the event to stimulate brand awareness, distribute coupons and educate visitors.
Test Marketing
Consumers at festivals are relaxed and open minded without agendas. They are easily approachable and willing to give survey staff their attention.
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| Sales |
Channel Stimulation
Events are an ideal resource for reaching consumers and driving them to retail and internet sales channels. Tickets, gifts and contests can be used to link event attendees with channel partners.
Lead Generation
Consumers at festivals and fairs are open to new product and service ideas, and willingly engage vendors. Promotional registrations are an ideal way to develop leads.
Direct Sales
Statistics have shown that the average consumer spends about $85.00 at an event. You can reach millions of people and stimulate market-wide sales by selling at community festivals and events.
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| Corporate |
Community & Public Relations
Festivals and events are an ideal way to show support for local communities. Festival and event attendees understand the link between a sponsor and an events ability to deliver entertainment and bring a community together.
Employee and Customer Relations
You can reflect corporate commitment to customers and factory, store or branch employees through local sponsorship. Customer and employees have strong links to their communities and sponsorship of community festivals and events builds a strong connection between you and the community you support through sponsorship.
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